Trademark Applications and Registrations

Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your most dear business asset. There is a common misconception that registering a company, purchasing the fields and registering for tax purposes provides you the actual use of legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise on whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights the following the company trademark for the specific goods and services, both in the offline and online environments; affording the business the ability to stop others from with the golf irons brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of this business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that the organization produces is correctly classified into one of the 45 separate categories available.

It is important to spotlight that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the company and business conception in australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be keyed in.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark objection India. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the majority of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval for the exclusive user for this specified trademark for the plethora of goods and services inked under the application.