Top reasons Why Your Business Should Register Its Trademarks

A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few logical reasons why you need to protect your brand:

Notice

Trademark registration of the mark gives everyone constructive notice of your ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a browse an identical or similar mark as yours will identify that you already own the mark, it is therefore put on notice that its use of similar or similar mark to yours may result in trademark infringement. The third party is used on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in long term.

Social Media

Social media is an imperative resource for many people businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in to drive back improper activities including improper marketing. Unfortunately, the practice Transfer of Trademark Rights in India a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can make the venue suspending the wrongdoer’s social sites account. Comprehend the venue’s policies for information and facts. However, I located that a person complain for you to some social media site for these wrongdoing and claim that another is your brand without permission, the social sites administrator responds with a request of proof of ownership within the subject brand. A trademark registration gives compelling evidence brand wardrobe.

Brand Loyalty

Registering your mark shows a persistence to your brand name and shows consumers that marriage commitment. The goodwill that can be developed through such commitment is invaluable to a profitable business.

Cybersquatting

Cybersquatters register domain names that are exactly the same or similar to other parties’ trademarks or known brands with truly the only purpose of advertising them (to the rightful owner) as a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a site name can be identical or similar for your own trademark.

Trademark Renewals

Trademark registration can continue for as long as you continue using the mark in commerce. The numbers of some companies that have registered trademarks that happen to be over a hundred years old.

Trademark registration may end for organization, no matter. However, there a number of compelling reasons for protecting your brand just you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.